Candice C

English Teacher at Preply
October 2022 - Current
Remote, South Africa

• English tutor specialising in Conversational English (all ages) and Business English
• Awarded the Super tutor badge and a 5-star overall review track record
• Primary target market: adult students from Germany, Poland, South Korea, and Mexico

English Teacher at Creverse English Academy
August 2019 – July 2022
South Jeolla Province, South Korea

• Elementary level English teacher specialising in reading, writing, listening, and speaking
• Taught TOEFL programme and advanced Conversational English

Marketing Manager at Tsogo Sun (Blackrock Casino)
September 2016 - August 2018
Newcastle, South Africa

• Successfully increased footfall and repeat visits at Blackrock Casino through effective marketing strategies and campaigns
• Assessed revenue channels to measure the impact of marketing interventions and met monthly sales targets for events
• Formulated budget guidelines and defined department expenditure, built relationships with trusted suppliers, and negotiated costs
• Lead and designed all elements of campaigns to build and maintain brand awareness, including point-of-sale advertising and digital elements
• Prioritized customer loyalty program, responded to feedback and addressed complaints, and developed innovative rewards initiatives
• Developed and managed digital marketing efforts, including website management, email marketing, and social media adverts
• Recruited, trained, and mentored marketing coordinators, resulting in promotions for two team members
• Involved in corporate social responsibility initiatives and awarded department trophy twice for marketing team's efforts

Marketing Coordinator at Tsogo Sun (Blackrock & Emnotweni Casino)
October 2013 - August 2016
Newcastle & Nelspruit, South Africa

• Utilized Microsoft Dynamics CRM to issue special tickets and rewards to customers, scheduled bulk SMSs, and accelerated the uptake of rewards offers through targeted marketing communications
• Planned and executed events, including booking live entertainment acts and coordinating themed events for special days
• Supervised the installation of point-of-sale advertising and coordinated the approval process for targeted monthly newsletters and corresponding online marketing
• Extracted data and compiled marketing and compliance reports on a monthly and quarterly basis
• Collaborated with web developers to update and maintain the company website on a weekly basis
• Created and executed a range of communications, selecting the appropriate channels for each send and using data and insights to segment audiences
• Worked with the communications technology team to further develop delivery capabilities and with local teams to support delivery of communications from Tsogo Sun Head Office
• Ensured that communications met the correct standards and regulations in collaboration with compliance

Customer Experience Specialist at Tsogo Sun (Blackrock Casino)
March 2011 - September 2013
Newcastle, South Africa

• Championed customer services and the loyalty program, issuing loyalty cards and rewards to customers on a daily basis and increasing signups to the program through various initiatives and competitions
• Addressed and reduced customer complaints by processing feedback from customer surveys and providing responses to customer queries
• Designed and executed 12 small-scale competitions per year for special days
• Made daily announcements about promotions and events and hosted weekly casino competitions
• Assisted marketing seniors with promotions, entertainment, events, and monthly reporting