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1. How did you become interested in content writing, and what motivated you to pursue it as a career?
2. Can you share a recent content writing project you've completed and what you enjoyed most about working on it?
3. Are there any writing tools or platforms you prefer to use when creating content, and how long have you been working with them?
4. How do you balance creativity and SEO optimization in your content writing process, especially when faced with constraints such as word count or deadline?
5. Can you describe a time when you had to collaborate with a team or a client during a content writing project? How did you communicate and ensure everyone's vision was incorporated into the final written piece?
Summary
I started my career as a print journalist for The Property Magazine and then moved on to become a digital journalist where I was involved mostly in business, fashion, beauty and food writing for a news website.
I then became the first Digital Editor for Women’s Health Magazine in South Africa. I held this position for more than six years in total.
I decided to go freelance after that and ended up working with many other brands and agencies, helping them with copywriting and social media. Most notable was Red Bull, The Gun Run, Stillwater Sports, Two Oceans Marathon, Red Bull, Cape Town Tourism and World Sport.
I most recently worked as Online Content Manager for Virgin Active’s on-demand platform.
Online Exercise Content Manager
Virgin Active South Africa · Full-time
Mar 2021 - Present · 2 yrs 2 mos
Cape Town, Western Cape, South Africa · Hybrid
Digital Marketing Specialist
Freelance
Apr 2016 - Apr 2023 · 7 yrs 1 mo
Cape Town Area, South Africa · Remote
Project Manager Community Chest Unogwaja Challenge and Digital Storyteller
Community Chest WC · Contract
Apr 2019 - Mar 2021 · 2 yrs
Cape Town Area, South Africa · Hybrid
Digital Editor Women's Health Magazine
Media24 (Pty) Ltd
Aug 2012 - Mar 2016 · 3 yrs 8 mos
Cape Town Area, South Africa
Head of Digital Content Men's Health and Women's Health
Media24 Lifestyle Magazines
May 2011 - Feb 2012 · 10 mos
Cape Town Area, South Africa
Online Editor Women's Health
Full-time
Sep 2009 - May 2011 · 1 yr 9 mos
Lifestyle, Food & Wine, and Health Editor
Primedia Group · Full-time
2007 - 2009 · 2 yrs
Cape Town Area, South Africa
Editorial Assistant
Media nova · Full-time
Jun 2004 - 2007 · 2 yrs 8 mos
Cape Town Area, South Africa
English Teacher
Joy English School · Full-time
Jan 2003 - Dec 2003 · 1 yr
Taiwan
Honours, International Relations
University of Cape Town
2001 - 2002
Bachelor of Arts (B.A.), English Language and Literature, General
Stellenbosch University/Universiteit Stellenbosch
1999 - 2001
Activities and Societies: Played soccer for Maties
Focus Areas: Politics, Industrial Psychology, and English Literature
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